Taylor: Tencent in a variety of game platforms, interactive marketing results - arcade mop

new platform for the dissemination

The main reason the game should be tied to human requirements are limited in some real life, if you can not meet the depression is exactly the virtual game space, these fully It is a selfish experience different life stages. The state of the game, mental concentration of people, emotional relaxation, in order to convey information to consumers and the brand is a good time to replace the feelings. Advertising in new media such as online games, to form a kind of advertisers to attract more attention. Meanwhile, the elderly age structure of traditional media audiences, while finding an effective media access to the brain of young consumers of the brand online game players are mostly 18 to 30 years old, they is seeking a strategic vision of the brand who are targets of consumers after the other hand, a large amount of information also means the emergence of a large area of new media, the human brain is a finite container, the mind of the average person, at the same time, the information above, attention has to handle the seven limited resources not only for the brand, purely from the vector and online games the consumer, with the burden of open space, providing a close contact closed. This is like a virtual space, the players are foreign research institutions provide a sense of reality have a realistic gaming experience, 90 percent of gamers said the ads appear like a game.

The instant messaging software QQ, Internet value-added services and games, Tencent is the additional current is not only opening its Chinese portal Tencent leadership in the field of network, even at the most visited online games portal that more and more firmly. Currently, a casual game platform QQ Game, a large-scale online games, casual games, desktops, and develop the game, close game against top-60 platform. The same time in 2004 was a casual game platform QQ Game break a number of more than 1 million people in March 2007, this number is 300 casual games to grow beyond the million, again at the same time, the public number of records that will be set by leaders in the field of casual games online.

The large number of users if we, the adhesive to the consumer, in order to collect the user's social networking Tencent Tencent say that the spotlight ahead of fellow consumers How to explain the data is less attention. These two aspects of the 2006 footnote is added at the same time convincing performance of online games advertising business year. Analysys International 2006 report announced that the advertising market in China's online game: 24 million yuan in operating results Tencent is to hold the event, were luring domestic online game industry in the year 2006 ad 87000000 cash to get the original stand. In the fourth quarter, third quarter, compared, is advertising on the off-season, while in 2006 the fourth quarter, Tencent's online advertising revenue is still achieved 1.4% growth of the chain, the company's chairman Mr. Ma Huateng 2006 CEO explained that the main cause of this annual report, games, advertising revenue growth.

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Food and beverage, sports apparel IT, communications, medical, fashion goods, all other Tencent, the in-game advertising partners, such as Coca-Cola Coca-Cola brand well, craft, SEMIR, Samsung, 39 medical, BBK, and Apple is known as the iPod. Tencent according to the needs of different customers, interactive experiences, differentiated marketing tool is a reliable and accurate navigation of many customers that can be measured to obtain the form of services and full implementation of Network Marketing strengths and collective wisdom of the marketing team to provide effective communication with various solutions. Type of ad placement, integration with online advertising, online marketing, brand props under the current ad, ads for online games, mainly in three major areas Tencent three ways to be involved in the game, really is a generic network marketing.

If you are a tennis fan, I'm sure the ads on the tennis courts will baffle strangers; if F1 fans are certainly many cases, well-known brand in the minds of some of the cars and tracks them appears around the face is old; activities if you are climbing rocks, and outdoor enthusiasts, rock outdoor activities, the sign of the brand is probably not surprised; If you turn off all the real estate purchase the walk, the sales woman, to get a card giving the logo of the real estate, my will to accept a gift for sure. Sure, real life, ubiquitous, pervasive, and all kinds of tricks too many ad media formats. However, with our online games still to effectively virtual world has become more flexible and diverse as the symptoms are located. Tencent excellent game at this point, according to the specific needs of advertisers, like the place we can provide to describe the style of advertising and marketing programs. For example, Tencent is, Tencent's customers as only 39 Doudi in 39 areas of cooperation as Zhu medical help, the game lobby and greeted your eyes, Doudi Zhu player is eye-catching in this area. Cooperation zone, the game is a bit waiting for the desktop, and back of the card, Zhuodi watermark, the upper-right corner, in the words of personal information "39 Yen Ping Pai", "39 medicines" is a packaging design Yanping 39 pies be. February 1 ? 3 月 1 BBK in Tencent, and in, and during the event to attract a daily carnival games, rock on the side of the display, "BBK tons of foreign language" large-scale outdoor Ad hang climbing climbing 50 million people participated in 100 games. Fanta in partnership Tencent's "cool Pettofantatenisu Questions" game, after the release of the next day's activities, Fanta is a registered campus, 20 have raised the number of sudden break through the 1st million more than 105 million, launched the maximum number of participants registered 15 times, the result of the registration process, Fanta evening of the day, the fault is hot hot.

Ad content is the highest state of creative marketing, online games, are blessed in this regard. He was wearing earplugs, listening to music, humming a song, skateboard feet of someone else's pet in the face, ears and imagination to see, QQ, silver digital iJoy pets in society City, the 泳Gase your pet pig in the city, games, worse, he is also head of this year, registration of digital lifestyle products, such an awful time, alas, the only solution The iPod is hanging from the country music, iPod is to buy a digital city cooler is Tencent, iPod's "Music City, Treasure Hunt," two weeks after the end of the event period, 58 million of the four iPod total sales iJoy Digital City "", 43 to spoil the totals together to stop the flow of thousands of visitors. In this case, as part of the content of the game, to experience a sense of reality, to add a player iPod.

"Super Girl" The popularity of integrated marketing, online from the line after the normal movement of the domestic sales department, in cooperation with Tencent number of companies, and received outstanding results with this approach that is. For an example of network space, Tencent craft with "Guozhen" activities, Tencent QQ fans started to accompany pets outside color tones based Kraft Tang opened for operation of this cooperation, rules and processes , as well as pet pigs in both areas to introduce the activities of the network, as well as logo design and brand identity Tang Tang Craft Bottle Craft, Tencent Tang penguin and drink a Flash animation. 12000000 Kraft Tang drink bottle exchange code questions Ri Yasushi mammoth bottles, paper and packaging beverages 4000000 plastic packets Q in Beijing to provide printed output in yards allowed conversion values pig, Shanghai, Guangzhou, Shenzhen and Chengdu cities in five sales dealers, and 550 of these cities of refuge, the sign of the 250 events, advertising on outdoor advertising. Activities, the start of two-month period, 50,000 won a mammoth package after turning out of question, 7000 will be a member to adopt a new version of the pet pig more than an opportunity to question. Tencent is, Cuffley, so the line through an integrated online marketing, consumer brands by sales channel and use the resources of their own products - and Tencent line is to create value with the actual increase in new users point of contact line, the craft, as well as to promote sales in the same time improve the traffic element of fashion brand for young people.



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